ACA Ad Budget Slashed - Diverse Health

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ACA Ad Budget Slashed


by John Gregory

Last year, CMS spent more than $100 million on advertising the Affordable Care Act exchanges (ACA). Under President Donald Trump, it will only spend $10 million, while also cutting 41 percent from outreach activities meant to boost enrollment on the exchanges.

The announcement came on a phone call with reporters Thursday, with HHS officials arguing they’re seeing “diminishing returns” from ACA spending and feel most people are aware of the exchanges. They also used similar arguments as President Trump and the Republicans who supported ACA repeal in justifying the cuts.

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