Report: Obamacare Ads WorkSeptember 20, 2017 |
by Jonathan Cohn
When Trump administration officials slashed the advertising budget for healthcare.gov, the Affordable Care Act’s online marketplace, they said it was because of efficiency. Advertising, they said, was showing “diminishing returns” and was no longer an effective way to boost enrollment.
But research that the Department of Health and Human Services conducted and then distributed internally during President Barack Obama’s tenure pointed to a very different conclusion.