Suits Target Diet Soda Industry’s AdsDecember 13, 2017 |
by Daniel Ross
Advertising campaigns behind diet drinks from Coca-Cola, Pepsi and Dr. Pepper have long promoted the idea that consumers are taking the healthier, more weight-conscious option when it comes to choosing their favorite sodas. Diet Coke emphasized its drink has “no sugar, no calories.” Diet Pepsi tried launching its slender “skinny” can only a handful of years ago. And Diet Dr. Pepper’s “Lil Sweet” mascot is no subtle nod to the product’s supposed ability to shrink those who drink it.