Stigma in Mental HealthMay 7, 2018 |
by Beatriz Mallory
“La ropa sucia se lava en casa.”
“Dirty laundry is washed at home.”
There are few challenges more vexing in health care marketing than the therapeutic areas of behavioral and mental health. Some would argue that chief among them is the social stigma associated with mental health — the cultural imperative to keep a patient and their problems under wraps, both literally and figuratively.